Press Room:  Hi-Ho Silver Jewelry in the News

Hi-Ho Silver raises funds for wounded heroes

The Flagship, July 29, 2011

Hampton Roads jewelry store, Hi-Ho Silver, is proud to introduce "From Soldier To Soldier," an awareness and fundraising campaign in support of wounded veterans and their families.

The campaign is based on the sales of a designer version of the survival and friendship bracelets worn by many U.S. and allied Soldiers in Iraq and Afghanistan.

For every bracelet sold in Hampton Roads, $25 will be donated to Homes For Our Troops and other organizations supporting returning wounded veterans and their families.
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The Need for Beads

Modern Jeweler, August, 2009

Collectible beads are fast becoming an essential accessory...

Skeptical? "Don't knock it until you try it," says Leslie Sink, owner of Hi-Ho Silver, a retailer of handmade sterling silver designs. Based in Newport News, Virginia, Hi-Ho Silver began carrying Chamilia beads three years ago. After the 100th customer asked her about add-a-bead lines, Sink finally looked into it. Since bringing Chamilia in, she has seen the category explode.

She says, "Chamilia constitutes a strong percentage of our sales, simply because it gets customers to come back again. It's viral. Not only do customers return for self-purchases, but they also buy gifts for others, and get friends and family to come in and buy gifts for them. Lots of new customers have come to us."
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NEWPORT NEWS: City Center shopping takes you back in time

dailypress.com, December 3, 2007

Story on City Center, one of Hi-Ho Silver's location.
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Business-minded, Charity-conscious

dailypress.com, July 24, 2007

NEWPORT NEWS — Leslie Sink argues that donating inventory to charity auctions isn't just a good thing to do, it's a smart thing to do.

"I've had more people stop me," Sink said, "at the bank or grocery store and say, 'I got into a bidding war with somebody over this bracelet and I just had to have it, but I lost out. Do you have another one like it?'"

Sink -- who co-owns Hi-Ho Silver with her husband, Chris -- said their small jewelry company's monthly budget has a line item specifically for donations to local fundraising events. She said, "It gets our name out there in a way that makes us feel as if we're helping the cause, but it's also turned out to be a good business decision."
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Business Profile: Hi-ho Silver

dailypress.com, October 8, 2002

Interview with Hi-Ho Silver owners, Chris and Leslie Sink on the history if Hi-Ho Silver.
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